Run the route. Log the application. Renew the license.
RealGreen is 1998 software with 2026 pricing. FieldRoutes belongs to private equity. We're tracking your MSMA, Bifenthrin, and Prodiamine applications by EPA reg number, not by "lawn treatment."
Currently in private development
We're building Gladius for lawn care. Operators on the waitlist get early access ahead of public launch, founder-direct setup support, and locked-in introductory pricing.
Q1 2027 early access.
What's coming
The lawn care build, in plain English.
- Per-application chemical log — product, EPA reg number, rate, square-footage treated, applicator name, weather at time of application
- FL 5B-9 commercial pesticide applicator license + CEU tracker, 90/60/30 day renewal alerts before the state fines you
- Route density math that respects gate codes, dog notes, and "skip if rained in last 24 hrs"
- Recurring billing with prepay-discount handling and the 7-app/8-app/round program model RealGreen botches
- Customer churn risk score — based on cancellation pattern, last review, and weather-cancel history
- Bilingual EN/ES tech app, offline-first for the back of a Stihl-loaded F-150 with no signal
Why we're building it
RealGreen looks like Windows 95. Jobber doesn't track an EPA reg number. The 1-10 truck residential shop is paying $400/month for either the dinosaur or the toy — there is no third option.
Common questions
The questions every operator asks first.
What about RealGreen? It's the lawn-care standard.
RealGreen is the standard if you're OK with 1998-era UI at 2026-era pricing. The product was acquired by WorkWave in 2018 — pricing has gone up, the UI hasn't moved. Operators in the 1-10 truck residential segment are paying $400/month for software their techs can barely use on a phone. That's the gap.
Are you replacing FieldRoutes too?
FieldRoutes belongs to ServiceTitan / Roper Technologies / private equity now. Their pricing trajectory mirrors what happened to Aspire — predictable PE-driven hikes between renewals. We're per-crew not per-tech, capped 5% YoY in writing. Different math, different incentive.
Why log every chemical application by EPA reg number?
Because the FL Department of Agriculture audits commercial pesticide applicators. They want product, EPA reg number, rate per 1000 sq ft, area treated, applicator's 5B-9 license, weather at time of application, and the customer signature. Generic 'lawn treatment' notes won't survive an audit. We built the log to match the audit form, not the marketing brief.
Lawn-care isn't shipped yet. What do I get on the waitlist?
Founder-direct setup when it's ready (Q1 2027), locked pilot pricing for the first 5 ops in each metro, and the option to be a design partner — your real applications, your real routes, your real billing patterns drive what gets built first. Bright Lights got founder-direct setup for lighting in May 2026; you'd get the same for lawn-care.
The full ecosystem
Eight verticals, one platform.
Eight verticals, one operating system. Lighting is live. The other seven open through 2026 and 2027 — join the waitlist for the one you run.
Join the lawn care waitlist.
Operators on the waitlist get early access, founder-direct setup support, and locked-in introductory pricing.
- Real call from Ricardo or Joshua. No SDR.
- One business day response. Inside the hour, most days.
- Locked-in pricing for founding-cohort operators.