Landscaping is a $115B industry run on spreadsheets, paper invoices, and forgotten quotes.
We are the first software company that thinks that's a scandal — and the last one that will treat it like a feature backlog instead of a fight.
The trade is the most underleveraged service business in America. Two and a half million workers. A hundred and fifteen billion dollars of annual revenue. Margins that should be healthy and rarely are. Crews that show up at dawn, run hard physical work in heat and frost, hold chemical licenses, drive heavy trucks, and operate equipment that costs more than most cars. The work is skilled, weather-exposed, and load-bearing for every American suburb. The back-office tooling treats it like a side hustle.
Landscape owners are quoted in industry conferences as “the next wave of digital transformation.” What that has meant in practice is a steady drip of software built by people who have never sat in a F-250 at 5:47 AM with a cold cup of gas-station coffee, watching the sky to decide if the spray window is going to hold. They've built dashboards. They've built scheduling grids. They've built field service rolodexes that ship a generic CRM with a green logo. They have not built revenue intelligence. They have not built anything that pays the crew before it pays itself.
We're building the opposite. GladiusTurf is one spine, thirty-three engines, priced per crew, designed for the foreman first and the office second. It is not a CRM. A CRM is a rolodex with a calendar bolted on. What landscape shops actually need is a system that watches the property, watches the crew, watches the weather, watches the chemicals, watches the quotes, and tells a human exactly what to do next — and how much that next move is worth. That is what we built. And this document is how we promise to keep building it.
The Ten Commandments
Ten rules we build by. We will not break any of them for any customer, investor, or quarter.
- 01
The crew is the customer.
The owner signs the invoice, but the crew has to live in the software at 5:47 AM with cold hands and a cracked phone. If a foreman can't run his day from the truck without calling the office, the product has failed before payroll prints.
- 02
Revenue you didn't capture is more expensive than revenue you didn't book.
Booked revenue you missed costs you the job. Captured revenue you missed — the upsell, the renewal, the referral, the follow-up irrigation tune — costs you the customer. We design for the second number, because the second number is where shops actually die.
- 03
The forgotten quote is the largest line item on every landscaping P&L.
The average shop sends quotes that never close, never die, and never get a second touch. That pile is six figures a year, sitting in an inbox, paying nobody. The first job of this software is to make sure no quote ever gets forgotten again.
- 04
One spine, thirty-three engines. Not one app per workflow.
Your shop is not thirty-three shops. Quoting, scheduling, routing, chemicals, billing, books, payroll, retention, and surplus are one business — they share a customer, a property, a crew, and a clock. We refuse to ship a stack of disconnected tools that pretend otherwise.
- 05
Per-crew pricing or it's a tax on growth.
Per-seat pricing punishes you for hiring. It tells the owner that every new foreman is a line item. We price by crew, because crews are how you make money, and we will not be the reason a good kid doesn't get a login.
- 06
We don't sell modules. We close revenue gaps.
Every engine we ship has a number on it — dollars recovered, jobs saved, days back. If an engine can't show its money, it doesn't ship. If a shipped engine stops showing its money, we rebuild it or rip it out.
- 07
Weather is a planning input, not an excuse.
Rain happens. Frost happens. The wind picks up at 11:14 and the spray window closes. Software that pretends otherwise is software written by people who have never lost a Tuesday. We build for the storm, not the brochure.
- 08
Every site has memory. Every customer has a story. Treat both as assets.
The hedge that always grows back ugly on the south side. The dog that bites. The gate code that changes every April. That knowledge belongs to your business, not to a foreman who quits in the fall. We make memory portable, durable, and crew-shaped.
- 09
The route is a revenue product, not a logistics chore.
Every truck-hour is a unit of capacity, and every unit of capacity has a margin. Treating the route as a Google Maps problem instead of a P&L problem is how shops grow revenue while losing money. We optimize for dollars per windshield-minute, not miles.
- 10
Surplus pallets, slabs, sod, and stone are someone else's pipeline. Make the marketplace.
Every shop in America has a back lot of half-pallets, leftover sod rolls, takeoff stone, and unused mulch. That inventory is cash, sitting in the rain. We turn it into a regional marketplace, because the trade should not be subsidizing big-box returns desks.
“The forgotten quote is the largest line item on every landscaping P&L.”
— Commandment 03
What we believe
Six positions we'll defend in public, in writing, and in the product.
Software should pay the crew before it pays itself.
If we cost a shop $399 a month, we should put $4,000 back in their pocket the same month. If we can't, we don't deserve the line item.
Spreadsheets are not the enemy. Disconnection is.
A clean spreadsheet has beaten a bad SaaS in this industry for twenty years. We earn our place by being more useful, not by being more modern.
Trades software has been condescending for too long.
Landscape owners are operators, capital allocators, and crew leaders. Build for them like you'd build for a hedge fund — fast, dense, and honest about the numbers.
The phone is the office.
Anything that requires a desktop to do well is a feature that didn't ship. The truck is the office. The phone is the cash register. Build accordingly.
Trust is a six-month exercise, not a launch event.
We will earn your data, your team, and your retention week by week. The day we stop earning it is the day we deserve to be cancelled.
The customer should never have to call to ask 'when are you coming.'
Customers should never have to call to ask 'when are you coming.' That's why every plan ships with a branded client portal and an intelligent cadence engine.
Hard nos
Five things we will never do.
Read them. Hold us to them.
We will never charge per seat. Crews grow. Software shouldn't punish that.
We will never lock your data. Full export, your format, on demand, free, for the life of the account and after.
We will never gate basic exports, basic reports, or basic API access behind an enterprise tier.
We will never sell ads inside the product. Your foreman's screen is not inventory we get to rent out.
We will never sell, syndicate, or resell your customer list, your crew data, your route data, or your pricing. Not to a competitor, not to a private equity acquirer, not to a marketing partner. Not ever.
Who we are
Built by people who've ridden in trucks at 5 AM.
We are a small team that grew up around the trade. We've pulled weeds at our father's shop, ridden the route on summer mornings when the spray rig was still wet from the rinse-down, and sat at the kitchen table while the owner ran the books on a yellow legal pad. We've also built production software for hedge funds, automotive groups, and stone fabricators. We know what the back of a real P&L looks like, and we know what a clean codebase looks like, and we are no longer willing to accept that those two things belong to different industries.
The shop in our hometown lost a customer last spring because a quote sat unread for nine days, and the owner found out by reading a Google review. That story is the entire reason this company exists. We are not building a CRM. We are not building a workflow tool. We are building a revenue system for the people who hold this country's yards, fields, and fairways together — and we are building it the way we'd want it built if our name were on the truck.
— The founders, GladiusTurf
If this sounds right
See the demo.
Twenty minutes. Your shop's real numbers. We'll show you exactly which engine pays for itself first.