14customers
Payment lag
avg 12 days late
Save Play · live
We catch them sixty days before they walk. The 23 below are walking unless something changes by next Tuesday.
At risk now
23
customers
Revenue at risk
$48,200
/ month
Keeping customers
112%
last 90 days
Saved this month
8
customers rescued
At-risk queue
Who's about to walk
Sorted by risk score. Click any row to open the save play — drafted message, signals, and a 7-day follow-up timeline.
| Signals | Action | |||||
|---|---|---|---|---|---|---|
Watson Estate Estate · 4.2 acres | 92 | Apr 8 | $2,840 | 91% | ||
Pinehurst Greens HOA HOA · 14 units | 88 | Apr 11 | $4,120 | 87% | ||
Riverbend Ranch Estate · 11 acres | 81 | Mar 22 | $3,260 | 84% | ||
Greene St 4-plex Multi-family · 4 units | 76 | Apr 4 | $980 | 79% | ||
Magnolia Court HOA HOA · 22 units | 68 | Apr 12 | $5,640 | 71% | ||
Clearwater Pointe Commercial · office park | 64 | Apr 9 | $2,210 | 68% | ||
Oakridge Family Trust Estate · 6.8 acres | 58 | Apr 3 | $1,840 | 62% | ||
Bridgewater Townhomes Townhomes · 28 units | 51 | Apr 10 | $3,380 | 56% | ||
Summit Hills 12-unit Multi-family · 12 units | 42 | Apr 13 | $1,620 | 48% | ||
Windsor Park HOA HOA · 18 units | 33 | Apr 14 | $2,940 | 39% |
The six signals
What we're watching
Six leading indicators that predict a walk before the cancel email. Each customer above tripped 2-4 of these. Counts are across your whole book.
9customers
Reply lag
replies 4× slower than baseline
6customers
Service revenue down
down ≥30% MoM
3customers
More complaints
3+ this quarter
11customers
Seasonal lapse
skipped expected seasonal service
4customers
Slow inbound
inbound message gap > 45 days
Keeping customers · trend
The customers you already have
Trailing 12-month percentage of revenue you held onto, expansion included. Save Play went live in August. The line tells the rest of the story.
Keeping customers · last 12 months
112%+23 pts vs May
3M6M12MALL
Customer Worth · feed
Five quarters of cohorts
The customers you started with each quarter, and what's left of them. Average Customer Worth is updated nightly from Books and Job Costing.
Cohort retention · Customer Worth feed
Five quarters. The customers you kept.
| Cohort | Started | Retained | Walked | Retention | Customer Worth (avg) |
|---|---|---|---|---|---|
| Q1 2025 | 42 | 38 | 4 | 90% | $18,420 |
| Q2 2025 | 51 | 47 | 4 | 92% | $19,180 |
| Q3 2025 | 38 | 36 | 2 | 95% | $21,340 |
| Q4 2025 | 29 | 27 | 2 | 93% | $22,860 |
| Q1 2026 | 46 | 44 | 2 | 96% | $24,110 |
Cohort data feeds Customer Worth (engine 33).Open Customer Worth